A main factor for a film is to choose the right target audience for that picture as not every film appeals to the same audience. When choosing our target audience we took alot of time thinking about who and what age group would be attracted to our film as the events in any film have a huge say to what audience you should aim for. Finally we choose to aim our film at young females aged 14-18 due to the fact that in our film there are girlie clothes, make-up and music. After we decided on this audience we then had to research what hobbies and interests that audience like so we could gain full potential from our advertisements. In addition to this we wouldn't advertise a poster of our film at a rugby pitch as this won't get recognised by young females that are engrossed in girlie possesions.
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